Digital marketing tools and strategies have to be tailored to business-specific budgets, goals and aspirations. So even if we are tasked with a vague directive like, "We need to increase overall sales for the company," we go the extra mile to do a due diligence against our SMART checklist, which are:
- Specific : Can we pinpoint exactly what we can accomplish?
- Measurable : Will the progress of our work be quantifiable and trackable?
- Attainable : Are the goals achievable?
- Realistic : Are we fully geared to commit to this goal?
- Time bound : Can we define a timeframe specifying start date and end date?
Primary Processes & Definitions
Our SAFE & SMART approach to each of our undertaking ensures that we have a clear picture of how the
campaign supports our overarching goals. Depending on the goals of our marketing strategy, we support
campaigns large or small through the most appropriate tools.
Some of the more popular digital marketing tools include:
Search Engine Optimization (SEO)
This is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results - often referred to as "natural", "organic", or "earned" results. In other words, it is a continuing process of optimizing websites to "rank" higher in search engine results pages, which increases the amount of free traffic the website receives. The channels that benefit from SEO are:
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. This generates brand awareness, traffic growth, lead generation, and customers. The channels that play a part content marketing strategy include:
- Blog posts
- E-books and whitepapers
- Online brochures and lookbooks
Social Media Marketing (SMM)
This is the process of creating content that is tailored to the context of each individual social media platform in order to drive user engagement and sharing. This promotes brand-identity and content on social media channels, increasing brand awareness, drive traffic, and generate leads for businesses. These channels include:
Also referred to as Cost-Per-Click, this is an internet advertising model also used to direct traffic to websites where the advertiser pays a publisher when the ad is clicked. One of the most common PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels for PPC include:
- Paid ads on Facebook.
- Promoted Tweets on Twitter.
- Sponsored Messages on LinkedIn.
This is the process of earning a commission by promoting other people's (or company's) products. This is a kind of performance-based advertising where a commission is received for promoting another entities' products or services on one's website. The channels for this include:
- Hosting video ads through the YouTube Partner Program.
- Posting affiliate links from your social media accounts.
This is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, when business emails are used to promote content, discounts and events, as well as to direct people toward the business's website, it becomes an email marketing campaign which includes:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series emails for customer nurturing
This is a multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. It provides customers with time and location sensitive, personalized information that promotes goods, services and ideas. It is the latest technology that helps attract more new customers that spend more money, more frequently! These services include:
- Mobile Websites
- SMS Marketing
- Mobile Search Campaigns
- HTML5 and CSS3
- Mobile Commerce
- 2D Barcodes/QR Codes
- Mobile App Development
- Mobile Marketing display campaigns